I am a marketing and communications strategist who believes that the most powerful messages are the ones that make people feel understood. My foundation is in law, where I learned that precision, evidence, and ethics are the basis of trust. As I grew in international legal studies, I realised that what drew me in was the way communication itself shapes understanding and influence.

I now work across the Asia Pacific, Europe, and the US, helping brands and organizations express ideas that are complex, emotional, or deeply strategic. I have led social media growth, developed partnership and media strategies, shaped brand narratives, spoken on educational podcasts, and coordinated events across multiple countries. Through every role, I have seen how empathy, clarity, and creativity can turn information into genuine impact.

Today, I combine legal insight, creative direction, and strategic communication to help purpose-driven teams tell stories that feel honest, human, and persuasive. My work is grounded in understanding people first, then building messages that move them to think, feel, and act with intention.