My Featured
Projects
A Dutch-based sustainable skincare brand known for its ocean-safe products, minimalist aesthetic, and strong environmental commitment.
Beach-Street Skincare Christmas Campaign
A playful holiday concept featuring a beach-ready Santa that increased add-to-carts by 67% and lifted conversions by 36%. The creative direction blended humor with Beach-Street’s coastal identity, giving the brand a fresh competitive edge during the holiday season.
Beach-Street Email Campaign Redesign
A high-performing email design built to replace outdated templates with a clear story flow, strong product education, and conversion-focused layout. This redesign significantly improved engagement and supported multiple product push campaigns.
Beach-Street Sunscreen Landing Page
A high-converting landing page built from scratch specifically for paid advertising funnels. Designed to
educate quickly, hold attention, and convert ad traffic by highlighting Beach-Street’s ocean-safe and fully sustainable sunscreen.
Ocean to Earth Partnership Announcement Post
A key visual within the Ocean to Earth Campaign introducing Beach-Street’s partnership with Skin Gourmet. The announcement post generated strong engagement and helped pave the way for a distributor relationship that opened new market access in Africa.
Dutch Beauty Award Nomination Announcement
A sustainability-driven PR announcement visual highlighting Beach-Street’s award-nominated, ocean-safe sunscreen. I worked with the PR team to align press materials, reinforce our end-to-end sustainability messaging, and execute a rollout that strengthened brand credibility among eco-minded consumers, athletes, and marine conservation communities.
Beach-Street Persona-Based Ad Variations
Two strategic ad variations designed to highlight different selling points of our ocean-safe sunscreen, each crafted for a distinct audience persona. One targeted beauty-focused consumers seeking luxury and credibility. The other appealed to active, fun-loving, outdoors-driven customers with humor and strength-focused messaging. Both supported our hero product conversion goals and delivered strong performance across regions.
A New Zealand–Australia business coaching and consulting company that helps builders scale, systemize, and grow profitable construction businesses through events, workshops, and programs.
TPB Event Banner Revamp
A visual overhaul of The Professional Builder’s event banners used across social media, email promotions, and workshop announcements. The redesign improved clarity, hierarchy, and brand consistency, resulting in stronger visibility and more professional, high-impact event communications.
TPB Workshop Flyers for Australia and Texas Roadshow
Two tailored flyer designs created for different regional audiences. Each version highlights event value, aligns with local priorities, and supports A/B-style testing for clarity, engagement, and sign-ups across Australia and the United States.
TPB Gold Coast Summit 2025 – End-to-End Event Management & Marketing
Full-spectrum event coordination and marketing for TPB’s largest summit ever. Managed logistics, communication flows, promotional assets, and on-ground operations, contributing to a 9.2 rating and 194+ attendees.
Social Media Announcement Redesign – TPB Workshops
A redesign of TPB’s workshop promotional posts to improve readability, hierarchy, and brand presence. The updated design strengthened clarity, modernized the visual identity, and performed better across social channels.
A premium wellness brand specializing in high-quality traditional, infrared, and hybrid saunas for health-conscious consumers across the United States.
Salus Saunas – SEO Blog Strategy & Content Development
Revamped the brand’s blog strategy by transforming inconsistent, low-quality posts into structured, research-backed, SEO-optimized articles. Improved credibility, content flow, and search performance, resulting in multiple first-page keyword rankings.
Salus Saunas – Email Marketing
Designed and launched Salus Saunas’ first official email marketing asset in Klaviyo. Built segmented audience lists, developed content strategy, and created a high-performing layout focused on clarity, credibility, and conversion.
Salus Saunas – Influencer and High-Profile Partnership Discovery Call
Conducted a professional discovery call with a globally recognized supermodel and former Victoria’s Secret Angel, along with her publicist and team. This showcases the standard partnership process I manage with high-net-worth clients, influencers, and public figures at Salus Saunas.
Cross-Border Supplier Negotiation & Legal Coordination – Salus Saunas
Supported senior leadership in coordinating communication and negotiation with a Poland-based supplier. liaised with external counsel, managed contracts and formal correspondence, and helped secure repayment for losses through structured negotiation, avoiding litigation.
A Dutch-based sustainable skincare brand known for its ocean-safe products, minimalist aesthetic, and strong environmental commitment.
Branded Video Intro Template
Designed and created the motion graphic intro template used at the start of all Denai & Sophie videos. This template became part of the channel’s visual identity and is now applied across all future content for consistency and recognizability.
YouTube Profile
A high-performing email design built to replace outdated templates with a clear story flow, strong product education, and conversion-focused layout. This redesign significantly improved engagement and supported multiple product push campaigns.
Video Strategy & Editing
Ideated and edited multiple high-performing reels and long form videos, shaping the tempo, visual style, storytelling flow, and engagement strategy. These videos generated thousands of views and became part of the channel’s content formula.
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I am a professional Digital Marketer with experience working with clients from various industries — from small businesses, national brands, to global companies. My focus is helping businesses grow through data-driven, efficient, and result-oriented digital strategies.
